Book2003

Customer Behavior: A Managerial Perspective

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Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

Abstract

PART ONE. CUSTOMER BEHAVIOR: POWER, SCOPE, AND CONTEXT. 1. The Customer: Key to Market Success. 2. Determinants of Customer Behavior- Personal Factors and Market Environment. 3. Trends in Determinants of Customer Behavior. PART TWO. FOUNDATIONS OF CUSTOMER BEHAVIOR. 4. The Customer as a Perceiver and Learner. 5. Customer Motivation: Needs, Emotions, and Psychographics. 6. Customer Attitudes: Cognitive and Affective. 7. Researching Customer Behavior. PART THREE. CUSTOMER DECISIONS AND RELATIONSHIPS. 8. Individual Customer Decision Making. 9. Institution Customer Decision Making: Household, Business and Government. 10. Relationship Based Buying. PART FOUR. BUILDING LOYALTY AND CUSTOMER VALUE. 11. Customer Loyalty to Products, Brands and Stores. 12. Online Customer Behavior. 13. Creating Market Values for the Customer.

Citations in this library

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2010The outcome of company and account manager relationship quality on loyalty, relationship value and performance 2019Sustainable Service Quality and Customer Loyalty: The Role of Customer Satisfaction and Switching Costs in the Pakistan Cellphone Industry 2021The Effect of Product Quality on Customer Satisfaction Implications on Customer Loyalty in the Era Covid-19 2017CUSTOMER SATISFACTION AND LOYALTY: A STUDY OF INTERRELATIONSHIPS AND EFFECTS IN NIGERIAN DOMESTIC AIRLINE INDUSTRY 2003Purchasing software components at the dawn of market 2013Reviewing customer value literature: Comparing and contrasting customer values perspectives 2014Influence of religiosity on retail salespeople's ethical perceptions: the case in Iran 2013Cross-format shopping motives and shopper typologies for grocery shopping: a multivariate approach

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