Article2011

An Exploratory Study of the Propensity for South Koreans to take Cruises: Investigating Koreans' Perceptions of Cruise Ship Travel

21 citations0/0 files storedInternational Journal of Tourism Research

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Cruise Tourism Development and Management Diverse Aspects of Tourism Research Recreation, Leisure, Wilderness Management

Abstract

ABSTRACT The purpose of the present study was to examine Koreans' perceptions of cruise ship travel to ascertain the potential for future development of that tourism segment. An understanding of Koreans' perceptions is essential for determining the potential of the Korean cruise market. Using survey data, the study investigated Koreans' knowledge level, willingness and desired travel patterns regarding cruise ship travel. Findings from the study can assist practitioners to enhance their comprehension of Koreans' perceptions and behaviors concerning cruise ship travel. Copyright © 2011 John Wiley & Sons, Ltd.

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References

1987Reconceptualizing barriers to family leisure 2001Culture Matters: How Values Shape Human Progress 2004The Roles of Quality, Value, and Satisfaction in Predicting Cruise Passengers’ Behavioral Intentions 2004The role of affective factors on perceived cruise vacation value 2005An Exploration of the Experiential Nature of Boutique Accommodation 2000Tourism demand constraints 1998Economic significance of cruise tourism 2000Measurement of Korean Tourists’ Perceived Images of Overseas Destinations

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