Hubungan Self Monitoring Dengan Impulsive Buying Terhadap Produk Fashion Pada Remaja

Anastasia Anin F · Rasimin BS · Nuryati Atamimi

21 citations0/0 files storedJurnal Psikologi

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Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Perception and Purchasing Behavior

Abstract

The aim of this study is to investigate the relationship between self monitoring and impulsive buying towards fashion product on adolescent. It was hypothesized that there is a positive relationship between self monitoring and impulsive buying towards fashion product on adolescent. The subjects of this study (N = 92) were the students of Faculty of Economy Gadjah Mada University, Yogyakarta. Two questionnaires were applied to measure self monitoring and impulsive buying towards fashion product on adolescent. The result indicated a positive and significant relationship between attitude towards modernization and entrepreneurship on adolescent (r = 0,402; p = 0,000), meaning that the research hypothesis was accepted. The determination coefficient was 0,162 indicating that the self monitoring contributes 16,2% to the impulsib\ve buying toward fashion product on adolescent.

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References

1986On the nature of self-monitoring: Matters of assessment, matters of validity.1992Psychological Testing and Assessment: An Introduction to Tests and Measurement 1999The Malleable Self: The Role of Self-Expression in Persuasion

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