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The purpose of this study was to find the correlation of marketing strategies and determining factors based on SWOT and their effects upon the daily lifestyles of sport participants. A group of 595 participants were included in this analysis through use of the X², One-Way ANOVA and the Scheffe testing procedures. Forms of participation in leisure sports according to events and demographic characteristics. Many of the soccer participants were highly educated, married professionals with relatively low monthly incomes who enjoy playing sports. The tennis enthusiasts shared similar characteristics save for the fact that they had higher monthly incomes and were more health conscious. In the gate ball lovers group, there were more female participants in comparison to the soccer and tennis groups. The SWOT of each sport's participants, lifestyles, and demand determining factors. The demand of all the sports were most affected by the sport equipments and products, Soccer and Tennis were affected by promotion, price determined Gate Ball participation, and the location was the key in Badminton and Bowling participation.
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