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Systeme De La Mode
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  • 1988The Ideology of Consumption: A Structural-Syntactical Analysis of "Dallas" and "Dynasty"198 cited
  • 2013Communicative Constructivism and Mediatization162 cited
  • 2008Employee-management Techniques: Transient Fads or Trending Fashions?159 cited
  • 1985Hegemony and Mass Culture: A Semiotic Approach128 cited
  • 1983The production of success: an anti-musicology of the pop song120 cited
  • 1996Ecopolitics: The Environment in Poststructuralist Thought104 cited
  • 2015Critical Discourse Analysis: Definition, Approaches, Relation to Pragmatics, Critique, and Trends72 cited
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  • 2011The Iron Cage: Ugly, Uncool, and Unfashionable56 cited
  • 2011Design Piracy in the Fashion Industries of Paris and New York in the Interwar Years53 cited
  • 2012Processing visual rhetoric in advertisements: Interpretations determined by verbal anchoring and visual structure51 cited
  • 2009The Burqa inVogue49 cited
  • 2009Opposition theory and the interconnectedness of language, culture, and cognition49 cited
  • 2001Feminismo e recortes do tempo presente: mulheres em revistas "femininas"

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48 cited
  • 2005Popular concepts and the business management press36 cited