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Branding Across Borders: A Guide to Global Brand Marketing
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Branding Across Borders: A Guide to Global Brand Marketing (2001)Branding Across Borders: A Guide to Globa…Transcreation as a translation service: Process requirements and client expectations (2017)Transcreation as a translatio…The misunderstood concept of translation in tourism promotion (2016)The misunderstood concept of …Translating Advertisements across Heterogeneous Cultures (2004)Translating Advertisements ac…Grundlegung einer allgemeinen Translationstheorie (1984)Translation Studies: An integrated approach (1988)Emotional branding: the new paradigm for connecting brands to people (2002)Transcreación: Retórica cultural y traducción publicitaria (2019)Translation as Experimentalism (2022)Translation, Rewriting, and the Manipulation of Literary Fame (1994)Translation, Rewriting, and the Manipulation of Literary Fame (2016)The Language of Tourism: A Sociolinguistic Perspective (2022)Globalization: Social Theory and Global Culture (2000)For Public Sociology (2005)
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  • 2004Translating Advertisements across Heterogeneous Cultures28 cited
  • 2017Transcreation as a translation service: Process requirements and client expectations27 cited
  • 2016The misunderstood concept of translation in tourism promotion24 cited

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