Reviewing event studies in MIS: an application of the firm value

Abstract

Our objective in this paper is to show how the firm value framework can be used to examine IT investments and research on IT investment decisions. The firm value approach adds to the process-oriented approach through simultaneous evaluation of all of the factors that affect firm value. We demonstrate how to use the firm value framework in evaluating two streams of research in MIS, event studies of IT investment announcements and e-commerce initiatives.

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