What Do We Prime? On Distinguishing Between Semantic Priming, Procedural Priming, and Goal Priming

Abstract

Abstract This chapter examines how the various effects of priming differ from one another. It describes different types of priming—priming of semantic constructs, priming of procedures, and priming of behaviors and goals—then proposes ways of distinguishing between them. Primed goals differ from primed procedures and primed semantic constructs in a number of ways. First, goals have a different pattern of persistence and decay (or deactivation) than both procedures and semantic constructs. Second, effects of primed goals should be sensitive to expectancy and value, whereas the effects of primed semantic constructs and primed procedures should not show such sensitivity.Third, means-ends associations, which constitute the goal system, do not always correspond to semantic or overlearned associations.

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