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Brand Rejuvenation: How to Protect, Strengthen and Add Value to Your Brand to Prevent It from Ageing
0 references·2 citing·7 second hop
Brand Rejuvenation: How to Protect, Strengthen and Add Value to Your Brand to Prevent It from Ageing (2006)Brand Rejuvenation: How to Protect, Stren…Aesthetic Flexibility : Modularity of Visual Form in Product Portfolios and Branded Products (2016)Aesthetic Flexibility : Modul…Applying brand management to higher education through the use of the Brand Flux Model™– the case of Arcadia University (2014)Applying brand management to …The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)University brand personality: a student-focused anthropomorphic storytelling perspective (2022)Case Study Research: Design and Methods (1984)Educating the reflective practitioner (1987)Case study research: design and methods (2011)
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  • 2014Applying brand management to higher education through the use of the Brand Flux Model™– the case of Arcadia University30 cited
  • 2016Aesthetic Flexibility : Modularity of Visual Form in Product Portfolios and Branded Products6 cited

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