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Gender and Multicultural Issues in Advertising: Stages on the Research Highway
16 references·16 citing·26 second hopsampled
Gender and Multicultural Issues in Advertising: Stages on the Research Highway (1999)Gender and Multicultural Issues in Advert…Advances in Consumer Research (2025)Advances in Consumer ResearchThis bridge called my back : writings by radical women of color (2015)This bridge called my back : …A glossary of literary terms (2008)A glossary of literary termsAdvances in Consumer Research (1992)Advances in Consumer ResearchIn Other Worlds: Essays in Cultural Politics. (1988)In Other Worlds: Essays in Cu…When and where I enter : the impact of Black women on race and sex in America (1985)When and where I enter : the …In a Different Voice: Psychological Theory and Women's Development. (1983)In a Different Voice: Psychol…In A Different Voice: Psychological Theory And Women's Development (1982)In A Different Voice: Psychol…Gender Advertisements (1976)Gender AdvertisementsThe psychology of sex differences (1975)The psychology of sex differe…The Dialectic of Sex: The Case for Feminist Revolution (1972)The Dialectic of Sex: The Cas…Ethnic Groups and Boundaries: The Social Organization of Culture Difference (1970)Ethnic Groups and Boundaries:…The Duality of Human Existence (1969)The Duality of Human ExistenceThe Duality of Human Existence (1967)The Duality of Human ExistenceThe Cult of True Womanhood: 1820-1860 (1966)The Cult of True Womanhood: 1…The Second Sex (1949)The Second SexFemale stereotypes and female empowerment in advertising: A systematic literature review and future research agenda (2024)Female stereotypes and female…Breaking Gender Binaries (2022)Breaking Gender BinariesMen and masculinities in a changing world: (de)legitimizing gender ideals in advertising (2019)Men and masculinities in a ch…Does experiential advertising impact credibility? (2018)Does experiential advertising…Want to make me emotional? The influence of emotional advertisements on women’s consumption behavior (2017)Want to make me emotional? Th…Examining shopping enjoyment: personal factors, word of mouth and moderating effects of demographics (2017)Examining shopping enjoyment:…Gender portrayals revisited: searching for explicit and implicit stereotypes in Cypriot magazine advertisements (2016)Gender portrayals revisited: …Caring supporters or daring usurpers? Representation of women in Akan proverbs (2014)Caring supporters or daring u…Dispelling the collective myth of Chinese consumers: a new generation of brand‐conscious individualists (2012)Dispelling the collective myt…Character analysis and racism in marketing theory and practice (2012)Character analysis and racism…Thou shalt sport a banana in thy pocket: Gendered body size ideals in advertising and popular culture (2010)Thou shalt sport a banana in …Marketing hedonics: Toward a psychoanalysis of advertising response (2010)Marketing hedonics: Toward a …Gender Stereotypes Depicted by Western and Korean Advertising Models in Korean Adolescent Girls’ Magazines (2010)Gender Stereotypes Depicted b…Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising (2010)Gender and Personality Driver…Consumer Magazine Advertisement Portrayal of Models by Race in the US: An Assessment (2007)Consumer Magazine Advertiseme…Consumer attitudes towards female nudity in advertising: An empirical study (2005)Consumer attitudes towards fe…Doing Gender (1987)Theorising Patriarchy (1989)Gender, Race, and Perception of Environmental Health Risks (1994)Under Western Eyes: Feminist Scholarship and Colonial Discourses (1988)The Complexity of Intersectionality (2005)Intersectionality's Definitional Dilemmas (2015)Pornography, Men Possessing Women (1982)Objectification Theory: Toward Understanding Women's Lived Experiences and Mental Health Risks (1997)Why Research on Women Entrepreneurs Needs New Directions (2006)Theory Construction as Disciplined Imagination (1989)Methodology of the Oppressed (2010)Gender schema theory: A cognitive account of sex typing. (1981)Social cognitive theory of gender development and differentiation. (1999)The gender similarities hypothesis. (2005)Institutional conditions for diffusion (1993)Rethinking Racism: Toward a Structural Interpretation (1997)A Theory of Racialized Organizations (2019)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Choosing the Right Words (1995)Helping Crisis Managers Protect Reputational Assets (2002)Building Understanding of the Domain of Consumer Vulnerability (2005)Gender and relationships: A developmental account. (1990)Altruism and Prosocial Behavior (2003)Telling Secrets, Revealing Lives (2006)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 1983In a Different Voice: Psychological Theory and Women's Development.11,110 cited
  • 1982In A Different Voice: Psychological Theory And Women's Development10,875 cited
  • 1975The psychology of sex differences5,705 cited
  • 2015This bridge called my back : writings by radical women of color4,964 cited
  • 1949The Second Sex4,312 cited
  • 1970Ethnic Groups and Boundaries: The Social Organization of Culture Difference3,757 cited
  • 1992Advances in Consumer Research2,863 cited
  • 1988In Other Worlds: Essays in Cultural Politics.2,852 cited
  • 1972The Dialectic of Sex: The Case for Feminist Revolution2,095 cited
  • 2008A glossary of literary terms2,013 cited
  • 1966The Cult of True Womanhood: 1820-18601,572 cited
  • 1985When and where I enter : the impact of Black women on race and sex in America1,463 cited
  • 1969The Duality of Human Existence1,168 cited
  • 1967The Duality of Human Existence1,121 cited
  • 1976Gender Advertisements1,026 cited

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Cited by

  • 2014Caring supporters or daring usurpers? Representation of women in Akan proverbs59 cited
  • 2012Dispelling the collective myth of Chinese consumers: a new generation of brand‐conscious individualists52 cited
  • 2019Men and masculinities in a changing world: (de)legitimizing gender ideals in advertising49 cited
  • 2010Thou shalt sport a banana in thy pocket: Gendered body size ideals in advertising and popular culture47 cited
  • 2010Gender Stereotypes Depicted by Western and Korean Advertising Models in Korean Adolescent Girls’ Magazines45 cited
  • 2012Character analysis and racism in marketing theory and practice43 cited
  • 2024Female stereotypes and female empowerment in advertising: A systematic literature review and future research agenda38 cited
  • 2005Consumer attitudes towards female nudity in advertising: An empirical study38 cited
  • 2016Gender portrayals revisited: searching for explicit and implicit stereotypes in Cypriot magazine advertisements35 cited
  • 2017Want to make me emotional? The influence of emotional advertisements on women’s consumption behavior34 cited
  • 2017Examining shopping enjoyment: personal factors, word of mouth and moderating effects of demographics33 cited
  • 2010Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising32 cited
  • 2018Does experiential advertising impact credibility?31 cited
  • 2010Marketing hedonics: Toward a psychoanalysis of advertising response31 cited
  • 2007Consumer Magazine Advertisement Portrayal of Models by Race in the US: An Assessment29 cited
  • 2022Breaking Gender Binaries28 cited