What We Saw and Why We Started this Project

Abstract

This chapter is an introduction to Fashioning Globalisation: New Zealand Design, Working Women and the Cultural Economy, which attempts to rethink the relationship between changes in the global cultural economy over the past 20 years and changes in middle-class women's working lives through the exemplary case of the New Zealand designer fashion industry. This industry is overwhelmingly dominated by women as designers, studio employees, wholesale and public relations agents, industry and government officials, fashion writers and editors, and as garment and retail workers, tastemakers and consumers. The chapter explains the reasons behind the authors starting this project, such as the fact that the industry was the first female dominated industry in New Zealand to be identified as a vehicle for the country's new globalising ambitions. It provides a brief summary of all the other chapters of the book.

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