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Uplift Modeling in Direct Marketing
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Uplift Modeling in Direct Marketing (2012)Uplift Modeling in Direct MarketingA Decision Theoretic Approach to Targeted Advertising (2013)A Decision Theoretic Approach…Real-World Uplift Modelling with Significance-Based Uplift Trees (2012)Real-World Uplift Modelling w…Decision trees for uplift modeling with single and multiple treatments (2011)Decision trees for uplift mod…Decision Trees for Uplift Modeling (2010)Decision Trees for Uplift Mod…The true lift model (2002)The true lift modelData mining for direct marketing: problems and solutions (1998)$$L_p$$ L p -Support vector machines for uplift modeling (2017)Proxy Non-Discrimination in Data-Driven Systems (2017)The Shorter Oxford English Dictionary (1937)Crossing the chasm : marketing and selling technology products to mainstream customers (1991)A survey of credit and behavioural scoring: forecasting financial risk of lending to consumers (2000)Ensemble methods for uplift modeling (2014)Mining for the truly responsive customers and prospects using true-lift modeling: Comparison of new and existing methods (2014)Why you should stop predicting customer churn and start using uplift models (2019)Direct Marketing Management (1989)Strategic database marketing (1994)Customer Equity: Building and Managing Relationships As Valuable Assets (2001)A Literature Survey and Experimental Evaluation of the State-of-the-Art in Uplift Modeling: A Stepping Stone Toward the Development of Prescriptive Analytics (2018)Support Vector Machines for Uplift Modeling (2013)Dynamic Marketing Uplift Modeling: A Symmetry-Preserving Framework Integrating Causal Forests with Deep Reinforcement Learning for Personalized Intervention Strategies (2025)
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References

  • 2011Decision trees for uplift modeling with single and multiple treatments177 cited
  • 2002The true lift model147 cited
  • 2012Real-World Uplift Modelling with Significance-Based Uplift Trees90 cited
  • 2010Decision Trees for Uplift Modeling74 cited
  • 2013A Decision Theoretic Approach to Targeted Advertising48 cited

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