Advertising and Mutual Funds: From Families to Individual FundsSteven Gallaher, Ron Kaniel, Laura T. Starks2009-01-01preprintSSRN Electronic Journal60 citationsgreenNo readable copy stored yet — this record is metadata only.Financial Markets and Investment StrategiesCorporate Finance and GovernanceFinancial Analysis and Corporate GovernanceAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 60 citations exist upstream.References1973Risk, Return, and Equilibrium: Empirical Tests1988The Theory of Industrial Organization1970Information and Consumer Behavior1974Advertising as Information1998Costly Search and Mutual Fund Flows1997Risk Taking by Mutual Funds as a Response to Incentives1996Another Puzzle: The Growth in Actively Managed Mutual Funds1990The theory of industrial organization