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O Brasil antenado : a sociedade da novela
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O Brasil antenado : a sociedade da novela (2005)O Brasil antenado : a sociedade da novelaMedia imperialism beyond the Anglo-Saxon axis, or negotiated hybridity? Neo-Orientalist telenovelas and transnational business in Brazilian television (2015)Media imperialism beyond the …Consumidoras e heroínas: gênero na telenovela (2007)Consumidoras e heroínas: gêne…Marxism and Literature (1977)Decoding Advertisements: Ideology and Meaning in Advertising (1978)Watching Dallas: Soap Opera and the Melodramatic Imagination (1985)Beyond media imperialism: Assymetrical interdependence and cultural proximity (1991)Modernity at Large: Cultural Dimensions of Globalization. (1998)Recentering Globalization (2002)
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  • 2007Consumidoras e heroínas: gênero na telenovela23 cited
  • 2015Media imperialism beyond the Anglo-Saxon axis, or negotiated hybridity? Neo-Orientalist telenovelas and transnational business in Brazilian television8 cited

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