Mode Choice Modelling Method to Shift Car Travelers Towards Park and Ride Service

Abstract

Urban transportation planning has a key role in the daily routine of inhabitants. Transportation planning has been observed the most debatable subject, but least attention has been paid on it. Such as, traffic congestion is expanding up to the outskirts of city centers during peak hours. It is perceived as an unresolved urban transportation problem for the inhabitants of urban areas such as Karachi. To resolve this issue, Park-and-ride service (P&RS) is considered as a sustainable approach and major contributory in urban areas to reduce the traffic congestion from city centers. P&RS has been successfully implemented and became beneficiary in many countries of the world. Particularly it helps to reduce traffic congestion at a city center, as a result reduces the reliability of private vehicles. The objective of this research is to develop a model to shift car travelers' towards P&RS and study the factors which influence car travelers' choice of mode. This study can help stake holders with useful information for future planning and development of P&RS in Karachi, Putrajaya and Surabaya. The findings revealed the reasons, why car travelers are discouraged to use P&RS facility. Discrete choice modelling is discussed to analyze the factors that encourage users to switch their mode choice towards P&RS. Research outcomes will support policy making and provide base for future study on the mode choice model for P&RS

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