Work2012

Social Marketing and Condom Promotion in Madagascar

William Douglas Evans · Kim Longfield · Navendu Shekhar · Andry Rabemanatsoa · Ietje Reerink · Jeremy Williams Snider

8 citations0/0 files stored

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies HIV/AIDS Research and Interventions Consumer Behavior in Brand Consumption and Identification

Abstract

This chapter contains sections titled: Introduction Brand Research Methods Brand Equity and PSI Brand Research Madagascar Protector Plus Brand of Condoms Discussion Conclusion References

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 8 citations exist upstream.

References

2004Health Promotion by Social Cognitive Means 1993A First Course in Factor Analysis 1980Sensation seeking. Beyond the optimal level of arousal 1996‘Building Strong Brands’2002Public Health Communication: Evidence for Behavior Change 2002Strategic Brand Management: A European Perspective 2008Systematic Review of Public Health Branding 2008Branding play for children: VERBTM It’s what you do

Imported from OpenAlex (CC0) — nothing here is generated.