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Este artigo tem como objetivo refletir sobre os aspectos teóricos da ação social em contextos digitais, onde a expressão “netativismo” busca sintetizar os novos aspectos da opinião pública delineada pelo agenciamento dos objetos técnicos e pelos ecossistemas informativos. Por meio da análise das principais teorias do campo da comunicação e das ciências sociais, serão discutidos os significados da ação (em e nas) redes digitais. **************************************************** ABSTRACT This article aims to reflect on the theoretical aspects of social action in digital contexts, where the expression “netativism” seeks to synthesize the new aspects of public opinion outlined by the agency of technical objects and by information ecosystem. Through analysis of the main theories of the field of communication and social sciences, we will discuss the meanings of the action in the and of the) digital networks.
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