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Financial Services Marketing
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Financial Services Marketing (2001)Financial Services MarketingThe determinants of opening account with Islamic banks (2020)The determinants of opening a…Impact of Service Quality, Service Convenience and Perceived Price Fairness on Customer Satisfaction in Indian Retail Banking Sector (2014)Impact of Service Quality, Se…Wisdom Appeals in UK Financial Services Advertising (2013)Wisdom Appeals in UK Financia…The moderating effects of involvement with respect to customer relationship management of the airline sector (2013)The moderating effects of inv…Service Convenience, Customer Satisfaction, and Customer Loyalty: Study of Indian Commercial Banks (2013)Service Convenience, Customer…The Impact of Relationship Marketing Tactics on Customer Loyalty: The Mediation Role of Relationship Quality (2011)The Impact of Relationship Ma…An Analysis of Investor’s Risk Perception towards Mutual Funds Services (2009)An Analysis of Investor’s Ris…The more, the merrier? 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(1999)Impact of Relationship Marketing Tactics (RMT's) & Relationship Quality on Customer Loyalty: A Study within the Malaysian Mobile Telecommunication Industry (2014)The perceived influence of relationship quality on brand loyalty (2018)The Mediating Role of Relationship Marketing between Service Quality and Customer Loyalty (2019)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Value Co-Creation in the Automobile Industry: Antecedents, Satisfaction, and Moderation (2020)Behavioral response to online pricing: empirical and managerial insights (2022)The physical frictionless experience: a slippery slope for experience memorability of retail services? (2022)
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  • 2005A Detailed Study of Financial Exclusion in the UK156 cited
  • 2007Customer Perception, Customer Satisfaction, and Customer Loyalty Within Chinese Securities Business86 cited
  • 2013Service Convenience, Customer Satisfaction, and Customer Loyalty: Study of Indian Commercial Banks70 cited
  • 2007Acquiring and retaining customers in UK banks: An exploratory study54 cited
  • 2009An Analysis of Investor’s Risk Perception towards Mutual Funds Services44 cited
  • 2014Impact of Service Quality, Service Convenience and Perceived Price Fairness on Customer Satisfaction in Indian Retail Banking Sector41 cited
  • 2006A time-based assessment of the influences, uses and benefits of intermediary website adoption40 cited
  • 2006Ignorant advice – customer advisory service for ethical investment funds38 cited
  • 2011The Impact of Relationship Marketing Tactics on Customer Loyalty: The Mediation Role of Relationship Quality31 cited
  • 2013The moderating effects of involvement with respect to customer relationship management of the airline sector24 cited
  • 2007The more, the merrier? An exploratory study into managing channels in UK financial services24 cited
  • 2020The determinants of opening account with Islamic banks18 cited
  • 2006A Hierarchical Fuzzy Classification of Online Customers17 cited

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  • 2006Personalized Discount - A Fuzzy Logic Approach14 cited
  • 2004Money and monetary policy since 194513 cited
  • 2013Wisdom Appeals in UK Financial Services Advertising10 cited