Entrepreneurship: Starting and Operating a Small Business

Abstract

UNIT 1 What Business Do You Want to Start? Chapter 1: Entrepreneurs Recognize Opportunities Chapter 2: Create Business From Opportunity: The Economics of One Unit Unit 1 Business Plan Section UNIT 2 Who Are Your Customers? (And Why Should They Buy From You?) Chapter 3: What Is Marketing? Analyzing Customers And Your Market Chapter 4: Developing The Right Marketing Mix Chapter 5: Smart Selling And Effective Customer Service Unit 2 Business Plan Section UNIT 3 Show Me The Money!: How To Track Costs and Find Financing Chapter 6: Tracking Fixed and Variable Costs Chapter 7: Using An Income Statement To Guide A Business Chapter 8: Financing Strategy: Borrow Debt or Sell Equity? Chapter 9: Cash Flow: The Lifeblood Of A Business Unit 3 Business Plan Section UNIT 4 Operating a Small Business Effectively Chapter 10: Choosing Legal Structures And Distribution Channels Chapter 11: Effective Leadership: Managing Resources And Employees Unit 4 Business Plan Section UNIT 5 What You Need to Know to Grow Chapter 12: Raising Capital: Tracking Debt And Equity On The Balance Sheet Chapter 13: Replication And Harvesting: Cashing In On Your Brand Chapter 14: Investing For a Secure Future Unit 5 Business Plan Section Appendix I: 100 Business Ideas Appendix II: Math for Entrepreneurs Appendix III: Resources for Entrepreneurs Appendix IV: Glossary Appendix V: Accounting Journal Distribution Guide Appendix VI: Sample Student Business Plan Appendix VII: Using the BizBuilder CD Appendix VIII: Using Business Plan Pro Appendix IX: Business Plan for Venture Magazine

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