Bookgreen2002

Introduction to E-Commerce

Efraim Turban · Carl M. Cohen · Irving M. Copi

244 citations0/0 files storedRepository of the University of Ljubljana (University of Ljubljana)

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E-commerce and Technology Innovations Digital Marketing and Social Media Digital Innovation in Industries

Abstract

From the Publisher: Offering both real-world and theoretical perspectives, this book features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Market Mechanisms. Products and Services. Market Research and Advertisement. Company-Centric. Exchanges and Collaboration. E-Government, B2E. M-Commerce. Infrastructure and Application Developments. Privacy, Legal and Security. Payments and Order Fulfillment. Strategy, Going global, and Internet Communities. For anyone interested in e-commerce. Ideal for busy executives.

Citations in this library

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Cited by

2005Value-based Adoption of Mobile Internet: An empirical investigation 2018PENGARUH SISTEM PEMASARAN DIGITAL MARKETING TERHADAP PENINGKATAN VOLUME PENJUALAN HASIL INDUSTRI RUMAHAN 2010User acceptance of mobile internet based on the Unified Theory of Acceptance and Use of Technology: Investigating the determinants and gender differences 2004Introduction to the Special Issue: Mobile Commerce Applications 2009E‐commerce usage and business performance in the Malaysian tourism sector: empirical analysis 2012An exploration of the attitudes and strategic responses of sole-proprietor micro-enterprises in adopting information and communication technology 2011Extending the Technology Acceptance Model for Adoption of E-Shopping by Consumers in Turkey 2010Emic and etic interpretations of engagement with a consumer-to-consumer online auction site

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