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Purpose The purpose of this paper is to outline how a Gestalt approach to coaching which makes use of the paradoxical theory of change can lead to personal growth and development. Design/methodology/approach Provides an overview of the key concepts of paradoxical coaching and a case study to illustrate the method. Findings The application of the paradoxical theory of change accesses the personal change process of the coachee and leads to improved performance. Originality/value The article provides an alternative perspective to the more widespread behaviorally‐based coaching approaches.
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