Marketing programmes across different phases of the product life cycle

Avvari V. Mohan · K.N. Krishnaswamy

10 citations0/0 files storedAsia Pacific Journal of Marketing and Logistics

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Marketing and Advertising Strategies Consumer Market Behavior and Pricing Innovation Diffusion and Forecasting

Abstract

Purpose – This paper seeks to report the findings of a survey aimed at understanding the marketing programmes (MP) for industrial products in different phases of the product life cycle (PLC).

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References

1980Competitive Strategy: Techniques for Analyzing Industries and Competitors 1965EXPLOIT THE PRODUCT LIFE CYCLE 1983High Profit Strategies in Mature Capital Goods Industries: A Contingency Approach.1990Toward a Contingency Theory of Business Strategy 1984Stage of the Product Life Cycle, Business Strategy, and Business Performance 1981The Product Life Cycle: Analysis and Applications Issues 1987Marketing and Technology: A Strategic Coalignment 1975Toward a Contingency Theory of Business Strategy.

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