The New Management Paradigm: A Review of Principles and Practices

Abstract

Abstract : Over the past 20 years, a new management paradigm has emerged that is the antithesis of mass production. Firms employing this new paradigm rely on an integrated set of principles and implementing practices. First, to get new products to market quickly, they integrate marketing, research and development, engineering, design, production, and distribution. Second, to respond quickly to shifting demand, they aim at producing small lot sizes, with minimal setup times-a practice known as lean production. Third, to make every aspect of production more visible, they work with fewer, more qualified suppliers and involve them in every phase of production, from product development on. Finally, they delegate much greater operational responsibility to those who design and manufacture the product. The purpose of this report is to use an intensive survey of the literature to describe and analyze this new management paradigm. By providing a framework for understanding a very complicated subject, the report will serve as a resource for government managers and anyone else interested in those practices that are shaping manufacturing and service industries throughout the world. (jg)

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