Out of sight, out of mind? Non-user understandings of archives in Aotearoa New Zealand

Abstract

Research problem: Despite a significant amount of research on archival users, only a small number of studies have focused solely on the non-user. This study investigated non-user understandings of archives in Aotearoa New Zealand to learn about their awareness of archives, perceptions of accessibility and use, and views on an archives’ purpose and societal role. This included whether non-users valued archives and what this said about the democratic archival contract. Methodology: A qualitative research design influenced by critical theory was employed. Eight non-user samples of individuals over the age of 18 were purposively selected within the population of Aotearoa New Zealand, covering variables of geographical location, socio-economic status, education, gender, age, and ethnicity. Three activist samples were also included. Data were collected by semi-structured interviews and analysed thematically. Results: While their image of an archive was generally accurate and positive, participants had little knowledge of how they were organised. Archives were highly valued and viewed as accessible places for those who needed it, but with clear differences to other institutions. These differences prevented half of the sample with a need to use an archive from doing so. The archival contract was generally accepted, but was problematized in terms of access and cultural bias. Implications: The findings support the view that understandings of archives greatly influence use. Although limited to a small and geographically specific sample, this study enables archives to know more about potential users, and design, target and implement outreach in order to raise awareness and increase use.

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