Business Research: A Practical Guide for Undergraduate and Postgraduate Students

Jill Collis · Roger Hussey

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Business Strategies and Management Research Management and Marketing Education Business and Management Studies

Abstract

Understanding Research - Dealing with Practical Issues - Dealing with Conceptual Issues - Searching the Literature - Determining the Research Design - Collecting Original Data - Analysing Quantitative Data - Analysing Qualitative Data - Writing up the Project - Trouble Shooting - Appendices

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