Neurofinanzas: Cuando las decisiones financieras no son racionales

Abstract

Modern financial theory considers human beings as\n�black boxes� whose brain functionalities can`t be identified.\nThis statement has led to develop theories and models\nthat speculate about the behavior that humans follow from\nthe theories proposed by modern or neoclassic finance, and\nfrom the one stated by conductive finance. On the other\nhand, neurofinances try to understand human behavior analyzing\nthe real physiological processes happening in the human\nbrain when it is exposed to financial risk using the most\ncurrent neuroscience techniques. All of the above enhances\nthe creation of a more realistic decision making model that\ncould definitely explain a wide variety of economic behaviors\nnot covered in any standard model. The goal of this bibliographical\nresearch is to analyze in detail the importance,\nimplications, objectives, main scope, findings and instruments\nused in this new and promising investigation field.\nAlso, a basic procedure to set up this type of research still to\nbe implemented in Latin America is described.

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