SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Storytelling - Marknadsföring i upplevelseindustrin · Study

ArticleShelves

ArticleStorytelling - Marknadsföring i upplevelseindustrin

Lena Larsson Mossberg2006

Article2006

Storytelling - Marknadsföring i upplevelseindustrin

Lena Larsson Mossberg · Erik Nissen Johansen

33 citations·0/0 files stored

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Literature, Culture, and Aesthetics Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 33 citations exist upstream.

Cited by

2007A Marketing Approach to the Tourist Experience 2012The impact of storytelling on the consumer brand experience: The case of a firm-originated story 2008Extraordinary Experiences through Storytelling 2008A Dynamic Framework of Tourist Experiences: Space‐Time and Performances in the Experience Economy 2018Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels 2011Storytelling Group – a co-design method for service design 2013Making an effort for free – volunteers' roles in destination-based storytelling 2013World Heritage and Tourism Innovation: Institutional Frameworks and Local Adaptation

Details

Year2006

Typearticle

Published2006-01-01

Languagesv

Citations33

Files0 public / 0

ShelfLiterature, Culture, and Aesthetics

Identifiers

openalex_workW1608772364

Links

landingopen

Imported from OpenAlex (CC0) — nothing here is generated.