Green, Innovative, and Profitable: A Case Study of Managerial Capabilities at Interface Inc.

Abstract

IntroductionGoing green can be a magnificent business opportunity and a potential source of competitive advantage, but it also presents a managerial challenge for companies operating in resource-intensive industries. Probably the most significant managerial challenge is finding the balance between short-term economic realities and a long-term vision of ceasing to pollute the

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 25 citations exist upstream.