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The impact on country image and product evaluation caused by Korean Wave in China
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The impact on country image and product evaluation caused by Korean Wave in China (2006)The impact on country image and product e…Preference for Korean Popular Culture on Purchase Intention of Korean Fashion Products -Focus on the Dalian Areas of China- (2012)Preference for Korean Popular…Clothing Purchasing Behavior and Attitude toward the Korean Wave and Korean Fashion according to the Fashion Lifestyle of Chinese Women in their 20s (2012)Clothing Purchasing Behavior …A Comparison of Japanese and U. S. Attitudes toward Foreign Products (1970)The Innovative Communicator in the Diffusion Process (1975)Korean Fashion Brand Purchasing Behavior by Fashion Leadership and Korean Wave of College Women Students in China (2009)Country-of-Origin Effects on Product Evaluations (1982)Facets of Country of Origin Image: An Empirical Assessment (1994)Effects of partitioned country image in the context of brand image and familiarity (1999)
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  • 2012Preference for Korean Popular Culture on Purchase Intention of Korean Fashion Products -Focus on the Dalian Areas of China-6 cited
  • 2012Clothing Purchasing Behavior and Attitude toward the Korean Wave and Korean Fashion according to the Fashion Lifestyle of Chinese Women in their 20s5 cited

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