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Towards an Organizational Theory of Advertising: Agency—Client Relationships in South Africa
11 references·1 citing·34 second hop
Towards an Organizational Theory of Advertising: Agency—Client Relationships in South Africa (1996)Towards an Organizational Theory of Adver…The Economic Nature of the Firm: A Reader (2015)The Economic Nature of the Fi…Introduction to advertising and promotion : an integrated marketing communications perspective (1995)Introduction to advertising a…Advanced Industrial Economics. (1994)Advanced Industrial Economics.Agency theory as a framework for advertising agency compensation decisions (1993)Agency theory as a framework …Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories (1992)Agency Relationships in Marke…Principals and Agents: The Structure of Business (1990)Principals and Agents: The St…The Economic Institutions of Capitalism (1987)The Economic Institutions of …Advertising Agency Compensation: A Model for Incentive and Control (1979)Advertising Agency Compensati…Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Theory of the firm: Manageria…Industrial Concentration: The New Learning (1976)Industrial Concentration: The…The Organisation of Industry (1972)The Organisation of IndustryAccount planning: whose role is it anyway? (2003)Account planning: whose role …Job Market Signaling (1973)Separation of Ownership and Control (1983)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Trust In and Adoption of Online Recommendation Agents (2005)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)The Nature of the Firm (1937)CAPITAL ASSET PRICES: A THEORY OF MARKET EQUILIBRIUM UNDER CONDITIONS OF RISK* (1964)The Pricing of Options and Corporate Liabilities (1973)Corporate financing and investment decisions when firms have information that investors do not have (1984)Law and Finance (1998)Diplomacy and domestic politics: the logic of two-level games (1988)On strategic networks (1988)Agency Theory: An Assessment and Review (1989)Entropy Measure of Diversification and Corporate Growth (1979)An Essay on Framing and Overflowing: Economic Externalities Revisited by Sociology (1998)Modularity in technology and organization (2002)Bank Ownership and Efficiency (2001)Strategy and industry effects on profitability: evidence from Greece (2003)The impact of environmental performance on firm performance: static and dynamic panel data evidence (2004)The Commitment-Trust Theory of Relationship Marketing (1994)A Survey of Corporate Governance (1997)Dynamic capabilities and strategic management (1997)Organizations as constitutional systems (1992)Competition and co-operation: toward understanding industrial districts1 (1994)The Role of Opportunism in Transaction Cost Economics (1997)Factors for Success in Customer Relationship Management (CRM) Systems (2002)The naked truth of celebrity endorsement (2003)A study of factors that contribute to online review helpfulness (2015)Reevaluation of the structure-conduct-performance paradigm in banking (1988)Market structure and performance in Spanish banking (1994)Market structure and performance in European banking (1995)Developing an account‐management lifecycle for advertising agency‐client relationships (2004)Incentive-based compensation to advertising agencies: A principal–agent approach (2005)Advertising Agency Compensation, Client Evaluation and Switching Costs: An Extension of Agency Theory (2010)
this work references cited by second hop

References

  • 1976Theory of the firm: Managerial behavior, agency costs and ownership structure71,441 cited
  • 1987The Economic Institutions of Capitalism14,787 cited
  • 1972The Organisation of Industry2,200 cited
  • 1990Principals and Agents: The Structure of Business1,258 cited
  • 1992Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories1,105 cited
  • 1994Advanced Industrial Economics.760 cited
  • 1976Industrial Concentration: The New Learning364 cited
  • 1995Introduction to advertising and promotion : an integrated marketing communications perspective205 cited
  • 2015The Economic Nature of the Firm: A Reader103 cited
  • 1993Agency theory as a framework for advertising agency compensation decisions32 cited
  • 1979Advertising Agency Compensation: A Model for Incentive and Control18 cited

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  • 2003Account planning: whose role is it anyway?10 cited

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