Gobierno corporativo y comunicación empresarial. ¿Qué papel cumplen los directores de comunicación en España?

Abstract

Company managers have opened up their steering committees\nto the communication manager. However, it is a\ntimid opening with major challenges. This paper analyzes\nthe situation in Spain, reflecting on several recent academic\nstudies in the field of corporate management and\ncommunication. There is a summary of the professional\nsituation, along with several conclusions that are indicative\nof the major challenges to increased professionalization\nand academic thinking.

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