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In October 1986, local bus service was deregulated (i.e. price and quantity controls were removed) in Great Britain, with the exception of London and Northern Ireland. By 1989, despite a greater growth in bus-kilometers being run outside London, there was a noticeable drop in market stability. In London, however, a broadly stable market was observed. The author examines principal factors affecting ridership; overall British trends; the London market at the beginning of the discussed period; trends in bus kilometers run; trends in real fare levels; observed and expected ridership changes; exogenous factors; effects of the congestion charge; quantified components of London growth; trends on the London Underground system; cost trends; public expenditures on London buses; some other statistical interpretation; and London lesson application in the rest of Great Britain.
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