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The development of technologies is connected with the need for new activities that are designed to ensure the transfer of based on current scientific evidence. If we accept fact that the is transformed into factor that structures all areas of life, it is necessary to consider the possibility of all actors to generate aimed at changing and the construction of reality. Social technologies in close cooperation with the converging nano-, bio-, infoand especially cognitive technologies in many ways already define life and the development of modern society. These technologies are man-made forms of culture development and inseparable from activity. Humanitarian reflection and practice must resist the technocratic approach to understanding technology use of life. Social technologies can be considered as an alternative to the technocratic approach, expressing itself as a methodology, strategy and tactics of the practical implementation of intelligence. Even the most valuable ideas and technologies can get inadequate materialize if they are placed in the context of a significant another without the necessary corrections. The use of technologies requires attention change the meanings of key concepts of technologies. Knowledge in common level becomes the main condition for the success or failure of specific technologies. Weak results of two decades of public administration reform is explained with inability to consider divergent cognitive picture of reality of different and professional groups. Another one of the problems is that people who make decisions and specific administrants often can not perceive the depth of conceptual development plans of technologies. Many experts state the fundamental impossibility achieve the strategic goals of societies because of insecurity of appropriate tools. As the tools they call a radical improvement of the business climate, competition, technology e-government, e-learning, e-health, eliminating of information inequality of regions, etc. It is not financial, but the intangible resources, expressed mainly with concepts of intellectual capital, human capital, social capital, information, etc. All of these are knowledge resources that require special, cognitive technologies. Thus, cognitive technologies become fundamental and crucially action and determine the impact of technologies. Without cognitive study any technology with all its positive view can worsen rather than improve the situation in the external and formal compliance of all the requirements of innovation.
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