A business culture supported by positive practices and strong ethical values will produce productive employee work response. Positive work environment encourages ethical decision making and employees feel comfortable in an environment where they have freedom to make ethical decisions. It becomes difficult for employees to make ethical decisions in an unethical work environment. This research studied the relationship between group creativity, corporate ethical values, job commitment and performance. Using a self-reporting questionnaire, information was collected from employees of three largest telecommunication companies of Pakistan. The data is collected from sales and marketing employees of telecom industry by using convenience sampling technique. The research model was tested using AMOS Version 16. Results show the normative elements of work context (ethical value, group creativity) positively influence employee’s level of commitment and ethical decision making, thus resulting in better organizational performance. This study is among the few empirical studies that investigate consequences of positive work context (ethical value, group creativity) on ethical decision making and commitment level of employees.
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