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Unleashing the Power of Marketing
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Unleashing the Power of Marketing (2010)Unleashing the Power of MarketingA sustainable collaborative research dialogue between practitioners and academics (2013)A sustainable collaborative r…Strategic value planning for libraries (2012)Strategic value planning for …A Coefficient of Agreement for Nominal Scales (1960)Bad Management Theories Are Destroying Good Management Practices (2005)Strategy and society: the link between competitive advantage and corporate social responsibility (2007)Using the balanced scorecard as a strategic management system (1996)Co‐creating unique value with customers (2004)The Performance Implications of Fit among Business Strategy, Marketing Organization Structure, and Strategic Behavior (2005)
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  • 2013A sustainable collaborative research dialogue between practitioners and academics45 cited
  • 2012Strategic value planning for libraries42 cited

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