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The Impact of Brand Personality Dimensions on Brand Association and Brand Attractiveness: The Case Study of Kfc in Thailand
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The Impact of Brand Personality Dimensions on Brand Association and Brand Attractiveness: The Case Study of Kfc in Thailand (2009)The Impact of Brand Personality Dimension…SOSYAL KİMLİK KURAMI AÇISINDAN TÜKETİCİ – MARKA ÖZDEŞLEŞMESİ VE BİR ARAŞTIRMA (2020)SOSYAL KİMLİK KURAMI AÇISINDA…Influence of brand experience and personality on loyalty dimensions: evidence from successful Malaysian SME brands (2015)Influence of brand experience…Quality alone is not enough to be trustworthy (2014)Quality alone is not enough t…Do online discounts and free gifts damage brand image of service? The moderating role of promotion-proneness (2014)Do online discounts and free …Brand Personality of Global Quick-Service Restaurants in Emerging and Developed Markets: A Comparative Study in Brazil and the U.S. (2013)Brand Personality of Global Q…The Perceived Attractiveness of Chinese Products by German Consumers—A Sociopsychological Approach (2012)The Perceived Attractiveness …The Influence of Brand Personality Dimensions on Brand Identification and Word-of-Mouth: The Case Study of a University Brand in Thailand (2011)The Influence of Brand Person…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)Principles and Practice of Structural Equation Modeling (1998)Advancing Antecedents of Brand Personality: A Meta‐Analytical Review and Moderator Analysis (2025)Review of Psychometric theory (2nd ed.). (1979)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Social Identity Theory of Intergroup Behavior (2004)Prospect Theory: An Analysis of Decision under Risk (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Prospect theory: An analysis of decision under risk (1988)Do consumers appreciate promotional gifts? (2023)Choose a mobile application or mobile website? Different effects of mobile channels on direct and indirect sales (2024)Factors affecting traditional micro business (MB) to continue using E-marketplace from habit and social impact perspective (2024)Social Learning Theory. (1978)BABY BOOMERS AND GENERATION Z: THE ROLE OF CONSUMER ETHNOCENTRISM ON PURCHASE INTENTION (2024)The Interpretation of Cultures (1974)Dimensions of Brand Personality (1997)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Dimensions of Product Brand Personality (2018)Cross-cultural impact on financial companies’ online brand personality (2019)Trajectories of Brand Personality Research since the New Millennium: A Bibliometric Analysis (2022)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Social Psychology of Intergroup Relations (1982)Possessions and the Extended Self (1988)Social Identity Theory and the Organization (1989)
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  • 2014Quality alone is not enough to be trustworthy22 cited
  • 2011The Influence of Brand Personality Dimensions on Brand Identification and Word-of-Mouth: The Case Study of a University Brand in Thailand21 cited
  • 2014Do online discounts and free gifts damage brand image of service? The moderating role of promotion-proneness19 cited
  • 2013Brand Personality of Global Quick-Service Restaurants in Emerging and Developed Markets: A Comparative Study in Brazil and the U.S.15 cited
  • 2012The Perceived Attractiveness of Chinese Products by German Consumers—A Sociopsychological Approach13 cited
  • 2015Influence of brand experience and personality on loyalty dimensions: evidence from successful Malaysian SME brands8 cited
  • 2020SOSYAL KİMLİK KURAMI AÇISINDAN TÜKETİCİ – MARKA ÖZDEŞLEŞMESİ VE BİR ARAŞTIRMA7 cited

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