The Conservative Party

Abstract

The victory of Cameron’s Conservatives in 2010 ushered in the idea of a new Conservative Party, repairing both image and electoral prospects. However, this chapter will examine to what extent that change occurred, and how much the Conservatives were united or divided by the same older questions of policy and ideology – particularly on Europe and the economy. The chapter will also analyse the development of the party’s structures, power and personnel, and contemplate what effects any change may have had.

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