Cruise Ships: Deterritorialized Destinations

Abstract

The growth of cruising in recent decades has been roughly double the overall rate of growth of tourism. From its predominantly Caribbean base, cruise tourism has spread across the world, increasing ports of call in all regions. As well as this, river and canal cruising has grown rapidly, particularly in Europe and China. In order both to meet and create this demand, cruise ships have increased in size; there appears to be no limit in sight. The clientele has expanded far beyond its traditional older and affluent market base. With only about 13%ofAmericans, and even smaller proportions elsewhere, having cruised, the cruise industry is confident about its future.

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