Modelo de gestión enoturística para la bodega extremeña

Francisco Javier Ortega Rossell · Esteban Pérez Calderón · Patricia Milanés Montero

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Wine Industry and Tourism Accounting and Organizational Management Corporate Governance and Management

Abstract

espanolEl objetivo de este trabajo es realizar una propuesta de modelo de gestion para las bodegas extremenas que decidan atender a una nueva y prometedora linea de negocio como es el enoturismo. Las bodegas que opten por esta opcion, para asegurar su viabilidad economica-financiera, necesitan conjugarla con la tradicional de elaboracion de vinos y la mejor forma de hacerlo seria adaptando una herramienta de gestion como es el Cuadro de Mando Integral a sus peculiaridades y necesidades. EnglishThe objective of this paper is propose a management model for Extremadura wineries that choose to attend a promising new line of business such as wine tourism. The wineries that choose this option, to ensure its economic viability and financial, need to conjugate with traditional winemaking and the best way forward would be adapted as a management tool is the Balanced Scorecard to their peculiarities and needs.

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