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The Social Marketing Mix – A Critical Review
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The Social Marketing Mix – A Critical Review (2011)The Social Marketing Mix – A Critical Rev…The Fundamentals of Social Marketing (2019)The Fundamentals of Social Ma…Social Marketing: An Approach to Planned Social Change (1971)A Focus Theory of Normative Conduct: A Theoretical Refinement and Reevaluation of the Role of Norms in Human Behavior (1991)A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns (2000)
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  • 2019The Fundamentals of Social Marketing2 cited

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