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A comparison of approaches for maximizing business payoff of prediction models
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A comparison of approaches for maximizing business payoff of prediction models (1996)A comparison of approaches for maximizing…Mining customer value: from association rules to direct marketing (2004)Mining customer value: from a…Optimal Selection for Direct Mail (1995)Mailing Decisions in the Catalog Sales Industry (1996)Data mining for direct marketing: problems and solutions (1998)Cost-Sensitive-Data Preprocessing for Mining Customer Relationship Management Databases (2007)Notice of Retraction: Study on Customer Retention under Dynamic Markets (2010)
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  • 2004Mining customer value: from association rules to direct marketing16 cited

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