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Essentials of mass communication theory
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Essentials of mass communication theory (1995)Essentials of mass communication theoryDoes Traditional Advertising Theory Apply to the Digital World? (2015)Does Traditional Advertising …Uses And Gratification Theory And The Optimization Of The Media In The Privatization Of State Owned Enterprises In Nigeria (2013)Uses And Gratification Theory…On the use of play theory in analyses of online public commentary (2013)On the use of play theory in …Museums and attacks from cyberspace: Non-linear communication in a postmodern world (2011)Museums and attacks from cybe…"Interactivity" and advertising communication (2011)"Interactivity" and advertisi…The Sadharanikaran Model and Aristotle's Model of Communication: A Comparative Study (1970)The Sadharanikaran Model and …Understanding Media: The Extensions of Man (1964)Content Analysis for the Social Sciences and Humanities. (1970)Uses and Gratifications Research (1973)College radio as a mechanism for participatory learning: Exploring the scope for online radio based learning among undergraduates (2016)Uses and Gratifications theory - Background, History and Limitations (2024)The Silent Language (1959)Mass Communication Theory: Foundations, Ferment and Future (1994)McQuail's mass communication theory (2000)The Public and its Problems (1927)Sources of the self: the making of the modern identity (1990)Sequence Organization in Interaction (2007)Beyond boredom and anxiety (1975)Optimal experience in work and leisure. (1989)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The consequences of modernity (1990)The Condition of Postmodernity (1991)Risk Society, Towards a New Modernity (1994)V Factor: Volunteers as a bridge between museum scientists and the public (2013)Exploración sobre proyectos innovadores en comunicación museológica (2020)The Impact of the COVID‐19 Pandemic on Digitization in Museums: The Lithuanian Case (2025)Self-Perception Theory (1972)The theory of planned behavior (1991)Thinking, Fast and Slow (2011)A new mobile data driven message strategy called synced advertising: Conceptualization, implications, and future directions (2019)Moving beyond the content: The role of contextual cues in the effectiveness of gamification of advertising (2021)A Review of Multisite Replication Projects in Social Psychology: Is It Viable to Sustain Any Confidence in Social Psychology’s Knowledge Base? (2022)
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  • 2015Does Traditional Advertising Theory Apply to the Digital World?56 cited
  • 2011"Interactivity" and advertising communication16 cited
  • 2013Uses And Gratification Theory And The Optimization Of The Media In The Privatization Of State Owned Enterprises In Nigeria15 cited
  • 1970The Sadharanikaran Model and Aristotle's Model of Communication: A Comparative Study10 cited
  • 2013On the use of play theory in analyses of online public commentary9 cited
  • 2011Museums and attacks from cyberspace: Non-linear communication in a postmodern world6 cited

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