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Consumer response to online/offline price differentiation · Study

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ArticleConsumer response to online/offline price differentiation

Martin Faßnacht2015

Article2015

Consumer response to online/offline price differentiation

Martin Faßnacht · Sebastian Unterhuber

84 citations·0/0 files stored·Journal of Retailing and Consumer Services

No readable copy stored yet — this record is metadata only.

Consumer Market Behavior and Pricing Supply Chain and Inventory Management Consumer Retail Behavior Studies

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 84 citations exist upstream.

References

1977Handbook of Industrial and Organizational Psychology.1965Inequity In Social Exchange 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations 1963Towards an understanding of inequity.1933The Economics of Welfare 1985Mental Accounting and Consumer Choice 1963Social Behavior: Its Elementary Forms 2008Mental Accounting and Consumer Choice

Cited by

2021Factors influencing consumers' purchase decision-making in O2O business model: Evidence from consumers' overall evaluation 2019Combating the negative effects of showrooming: Successful salesperson tactics for converting showroomers into buyers 2022Value-based pricing in digital platforms: A machine learning approach to signaling beyond core product attributes in cross-platform settings 2020E-commerce and the end of price rigidity?2019Differentiated products pricing with consumer network acceptance in a dual-channel supply chain 2022Consumer Behavior in Online-to-Offline (O2O) Commerce: A Thematic Review 2021Price versus service: Can retailers beat showrooming with competence?2021The exploitation of vulnerability through personalised marketing communication: are consumers protected?

Details

Year2015

Typearticle

Published2015-10-06

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations84

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

Identifiers

doi10.1016/j.jretconser.2015.09.005

openalex_workW1676490919

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