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The One to One Fieldbook
0 references·3 citing·9 second hop
The One to One Fieldbook (1999)The One to One FieldbookThe world wide web in modern marketing's contribution to organisational performance (2009)The world wide web in modern …How to sell technology services to innovators: evidence from nanotech Italian companies (2007)How to sell technology servic…Determinant elements of customer relationship management in e-business (2004)Determinant elements of custo…Absorptive Capacity: A New Perspective on Learning and Innovation (1990)The Knowledge-Creating Company (1995)Case Study Research (2004)Scale Development : Theory and Applications (1991)Measuring Service Quality: A Reexamination and Extension (1992)The Behavioral Consequences of Service Quality (1996)Coefficient Alpha and the Internal Structure of Tests (1951)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Principles and Practice of Structural Equation Modeling (1998)
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  • 2004Determinant elements of customer relationship management in e-business20 cited
  • 2007How to sell technology services to innovators: evidence from nanotech Italian companies8 cited
  • 2009The world wide web in modern marketing's contribution to organisational performance7 cited

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