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Voice and Advocacy: Marketing's Role in Addressing the Poor as Customers
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Voice and Advocacy: Marketing's Role in Addressing the Poor as Customers (2001)Voice and Advocacy: Marketing's Role in A…Application of Social Marketing in Social Entrepreneurship (2015)Application of Social Marketi…Building Theories from Case Study Research (1989)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Case study research: design and methods (2011)Responsible Marketing: Can Social Enterprises Show the Way? (2018)A New Dimension of Entrepreneurial Marketing and Key Challenges: A Case Study from Pakistan (2020)Entrepreneurial Marketing Theory: Current Developments and Future Research Agenda (2020)
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  • 2015Application of Social Marketing in Social Entrepreneurship32 cited

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