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Transmedia world-building: The Shadow (1931–present) and Transformers (1984–present)

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References

2009Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production569 cited
2012Building Imaginary Worlds: The Theory and History of Subcreation444 cited
2011As If: Modern Enchantment and the Literary Prehistory of Virtual Reality325 cited
1991The Many Lives of the Batman: Critical Approaches to a Superhero and His Media230 cited
2004Transmedial Worlds - Rethinking Cyberworld Design225 cited
2016Media Franchising141 cited
2007Alternate reality gaming and convergence culture55 cited

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2020DİJİTAL PAZARLAMADA TRANSMEDYA HİKÂYECİLİĞİ KAPSAMINDA GARANTİ BBVA MARKASI İNCELEMESİ

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2 cited

2024PAZARLAMA VE MARKALAŞMADA TRANSMEDYA HİKAYE ANLATICILIĞININ ÖNEMİ: NİLOYA ÖRNEĞİ1 cited

2019Beyond Hollywood: Transmedia Strategy for Niche Audiences1 cited