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Factors influencing popularity of branded content in Facebook fan pages · Study

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ArticleFactors influencing popularity of branded content in Facebook fan pages

Ferrán Sabaté2014

OA

Articlegreen2014

Factors influencing popularity of branded content in Facebook fan pages

Ferrán Sabaté · Jasmina Berbegal‐Mirabent · Antonio Cañabate · Philipp Robert Lebherz

557 citations·0/0 files stored·European Management Journal

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Digital Marketing and Social Media Marketing and Advertising Strategies Media and Digital Communication

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 557 citations exist upstream.

References

1986Organizational Information Requirements, Media Richness and Structural Design 2006The Effect of Word of Mouth on Sales: Online Book Reviews 2009Social media: The new hybrid element of the promotion mix 2008Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research 2009Role of social media in online travel information search 2009Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site 2004A social influence model of consumer participation in network- and small-group-based virtual communities 2012Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Cited by

2018Social media? It's serious! Understanding the dark side of social media 2015Facebook as a destination marketing tool: Evidence from Italian regional Destination Management Organizations 2015Influence of Facebook brand-page posts on online engagement 2023“You are a virtual influencer!”: Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibility 2017The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing 2020Use of Social Media Platforms among Adults in the United States—Behavior on Social Media 2022Investigating the impact of social media images’ value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach 2019Message content features and social media engagement: evidence from the media industry

Details

Year2014

Typearticle

Published2014-05-27

VenueEuropean Management Journal

ISSN-L0263-2373

Languageen

Citations557

Files0 public / 0

ShelfDigital Marketing and Social Media

Identifiers

doi10.1016/j.emj.2014.05.001

openalex_workW172797803

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