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Since the 1980s, larger photographic formats have been closely associated with the artistic recognition of photography and have been equated with a contemporary form of the painting, or ‘tableau.’ This identification of large sizes with additional artistic value is paradoxical. For a half-century, oversize prints had epitomized the antithesis of art – an image designed for mass communication, as ephemeral as it was instantaneous, less the work of an author than a collective production without commercial or symbolic value of its own. It was still as outgrowths of the mass media, advertising, or commercial decoration that some artists, photographers, or architects took new interest in them in the late 1970s, before the introduction of these media-related forms into the field of art translated their characteristics into attributes of the painting. The exhibition Signs of Life, held in Washington in 1976, organized collaboratively by the architects Robert Venturi, Denise Scott Brown, Steven Izenour, and the photographer Stephen Shore, provides a significant example of this shift.
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