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Fear advertisements: influencing consumers to make better health decisions

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References

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1996Don’t Be Afraid to Use Fear Appeals: An Experimental Study106 cited

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2004

Effects of attribute framing on cognitive processing and evaluation

96 cited

2007Hope and self-regulatory goals applied to an advertising context84 cited

Cited by

2017Understanding the power of hope and empathy in healthcare marketing72 cited
2021Preparing for a crisis: examining the influence of fear and anxiety on consumption and compliance71 cited
2020Promoting consumer well-being: Examining emotion regulation strategies in social advertising messages60 cited
2021The Impact of the Fear of COVID-19 on Purchase Behavior of Dietary Supplements: Integration of the Theory of Planned Behavior and the Protection Motivation Theory36 cited
2020Do negative emotions in social advertising really work? Confrontation of classic vs. EEG reaction toward advertising that promotes safe driving31 cited
2015So Close Yet So Far Away: The Moderating Effect of Regulatory Focus Orientation on Health Behavioral Intentions29 cited
2021Message framing effects on food consumption: A social marketing perspective28 cited
2020When and Why Negative Emotional Appeals Work in Advertising: A Review of Research27 cited
2022Public Service Advertisements and Healthcare Attitudinal Changes in Developing Countries: Pakistanis’ Perspectives25 cited
2018‘How do you feel about a disease?’ The effect of psychological distance towards a disease on health communication24 cited
2017How Does Health-Related Advertising with a Regulatory Focus and Goal Framing Affect Attitudes toward Ads and Healthy Behavior Intentions?21 cited
2020The effect of emotionally-arousing ad appeals on memory: time and fit matter19 cited
2022Consumers’ Switching from Cash to Mobile Payment under the Fear of COVID-19 in Taiwan17 cited
2020Nurtured and sorrowful: Positive and negative emotional appeals in COVID-19 themed brand communications17 cited
2024Understanding how the presence of music in advertisements influences consumer behaviour14 cited
2020The Use of Fear versus Hope in Health Advertisements: The Moderating Role of Individual Characteristics on Subsequent Health Decisions in Chile11 cited