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Kennzahlen für die Unternehmenskommunikation: Definition, Erfassung, Reporting · Study

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ChapterKennzahlen für die Unternehmenskommunikation: Definition, Erfassung, Reporting

Christoph Lautenbach2014

Chapter2014

Kennzahlen für die Unternehmenskommunikation: Definition, Erfassung, Reporting

Christoph Lautenbach

14 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Accounting and Organizational Management Public Relations and Crisis Communication

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2020Performance Measurement 2011Controlling mit Kennzahlen 2009Wertschöpfung durch Kommunikation 2009Performance Measurement — Controlling mit Kennzahlen

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2016Communication Scorecards zur Kommunikationssteuerung und Wertschöpfung

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Year2014

Typechapter

Published2014-01-01

VenueSpringer eBooks

Languagede

Citations14

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-8349-4543-3_43

openalex_workW173326672

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